What is 'Hana One Q' Introduced by Son Heung-min and Kim Soo-hyun? ... New Ad On Air
[Asia Economy Reporter Kim Min-young] Hana Bank announced on the 7th that it will release new video advertisements for the 'Hana One Q' application (app), newly launched last month, featuring world-renowned soccer player Son Heung-min and popular actor Kim Soo-hyun as models.
The advertisements consist of two videos under the concept of 'blatant product placement (PPL).' The Son Heung-min interview video introduces the completely revamped Hana One Q app by creating a humorous scenario based on Son's post-match press conference, while the Kim Soo-hyun drama video features the actor delivering witty lines centered on a romantic scene from a drama to easily introduce the Hana One Q app.
Notably, through the PPL in the ads, key functions of the Hana One Q app such as ▲My Asset Lab ▲Face Authentication ▲My Heart Remittance ▲Fixed Cost Management ▲3-Minute Loan ▲1-Minute Savings are conveyed in a cheerful manner, allowing viewers to intuitively remember them.
The video advertisements can be viewed on TV and digital platforms such as YouTube. Additionally, Hana Bank's official YouTube channel, HanaTV, offers not only the main advertisement videos but also making-of films.
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In line with the full revamp of the Hana One Q app and the launch of the advertisements, Hana Bank will waive transfer fees for life for any customer who installs the app and registers as a member by the end of October, logging in via simple password or face authentication, regardless of whether they are existing or new customers.
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