Hansome Launches Accessory Edit Store 'The Hansome House Collected'

Dedicated Teams and Distribution Channel Expansion "100 Billion KRW Sales Within 5 Years"

[Asia Economy Reporter Yujin Cho] Fashion powerhouse Hansome is set to actively expand its accessory business. Based on comprehensive efforts to strengthen the business, including launching a specialized curated store, expanding product lineups, and dedicated teams, the company plans to make the accessory business a new growth engine.

Hansome, a fashion specialist company affiliated with Hyundai Department Store Group, announced on the 7th that it will launch an accessory-focused curated store called 'The Hansome House Collected.' The first showroom will open at Hyundai Department Store Pangyo branch until the 24th of this month, with plans to introduce standalone stores at major department stores and shopping malls in the future.

The Hansome House Collected is an accessory curated store that gathers key accessory products from Hansome's 13 in-house fashion brands, including Time, Mine, System, and Lanvin Collection. Customers will be able to purchase various accessory products from Hansome under one roof, such as Time shoes, Lanvin Collection handbags, and Mine bracelets, each reflecting the concept and design of their respective brands.

A Hansome representative said, “This is the first time in the domestic fashion industry that a curated store specializing in the accessory category of in-house fashion brands has been introduced,” adding, “It features over 150 accessory products such as shoes and hats made with unique materials and designs that embody each brand’s identity.”

Regarding the launch of this accessory-focused curated store, Hansome explained that it signifies a full-scale commitment to strengthening the accessory business. Until now, Hansome has independently offered some accessory products like scarves and handbags that complement clothing for each brand. These accounted for about 3-5% of the total product lineup.

A Hansome representative stated, “Previously, we focused on developing specialized accessory brands, but going forward, we plan to expand the product categories of our well-known in-house fashion brands such as Time and Mine from clothing to accessories,” adding, “We will apply Hansome’s sophisticated and trendy high-quality fashion DNA to the accessory business as well.”

To this end, Hansome will significantly increase its accessory product lineup. The product range, which was previously limited to small items like handbags and scarves, will diversify to include men’s and women’s shoes, jewelry, hats, masks, and more. Through this, the company plans to release a total of 1,400 accessory items this year, a 30% increase compared to last year.

Hansome has also expanded its dedicated teams to strengthen accessory development capabilities. Leveraging the know-how gained from growing flagship brands like Time and Mine, the company established new design and planning offices dedicated to accessory design and material development. Additionally, accessory product planning tasks, which were previously dispersed across brands, have been consolidated into the ‘Accessory (Miscellaneous Goods) Business Division,’ and efforts to enhance material sourcing and production processes are already underway.

Furthermore, considering the accessory market’s sensitivity to trend changes, Hansome plans to continuously introduce new products every month featuring fresh designs and materials.

Hansome has set this year’s accessory business sales target at 35 billion KRW, doubling last year’s 17 billion KRW. Moreover, starting next year, the company aims to expand accessory specialty stores and online channels, enter duty-free shops, and grow the annual sales scale to the 100 billion KRW level by 2025 through full-scale business expansion.

Yoon Hyun-joo, General Manager (Executive Director) of Hansome’s Accessory Business Division, said, “By strengthening competitiveness in the accessory business, we will upgrade Hansome’s major brands, which have been clothing-centered, to ‘total fashion brands,’” adding, “We will actively pursue not only the domestic market but also overseas markets by leveraging the unique characteristics of accessory products.”

This content was produced with the assistance of AI translation services.