"Advertising Effect?" GS Fresh Mall Sees 110% Increase in New Sign-Ups in Just 2 Weeks
[Asia Economy Reporter Lim Hye-sun] GS Retail announced on the 4th that its mobile grocery shopping mall GS Fresh Mall saw a 110% increase in new sign-ups and a 96% increase in new mobile application (app) installations over the two-week period from the 20th of last month to the 2nd of this month compared to the previous week.
During the same period, first-time buyers and unique visitors to the online shopping mall also increased by 83% and 36%, respectively, while users searching for GS Fresh Mall on major portals grew by 110%, showing an upward trend across all key indicators.
GS Fresh Mall explained, "We believe that the advertisement featuring our official model Jo Bo-ah, which aired on major cable channels, effectively conveyed the brand value of GS Fresh Mall to customers."
In fact, the newly released GS Fresh Mall TV commercial showcases masters pursuing freshness under the slogan "Masters Fresh." It features the freshly made meal kit Simply Cook, premium beef from designated farms, sugar-selected fruits, and all-day delivery from dawn to late night.
GS Fresh Mall also analyzed that the linked promotions conducted alongside the TV commercial launch were effective. The company offered discount promotions focused on the fruit, livestock, and Simply Cook categories featured in the advertisement. Additionally, customers who left comments naming their most satisfying master from the ad and the reason received a 10% discount coupon for that category. Customers who shared the ad video with friends or tagged friends in the video comments were also given discount coupons.
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GS Fresh Mall plans to continue showcasing the advertisement through social network service (SNS) channels such as YouTube and Instagram, as well as subway Line 9 and elevator videos until mid-next month. The mall and app will also keep running various campaigns and promotions linked to the commercial to help customers shop economically.
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