Lotte Hi-Mart Supports Sales Channels for Small Partners through 'Heart Live'

[Asia Economy Reporter Seungjin Lee] Lotte Hi-Mart will hold ‘Heart Live’ with small and medium-sized partner companies on the 4th.

In Heart Live, products from small and medium-sized partner companies will be introduced and sold at special discounted prices. Actor Lee Suwan, famous as a reenactment actor, will host and demonstrate products from the Lotte Hi-Mart online shopping mall during the broadcast.

Featured products include Seoul Electronics’ compact refrigerator, electric clothes dryer, and Kyungan Global’s treadmill and walking pad. Additional discounts will be given to customers who purchase on the day of the broadcast. Lotte Hi-Mart’s live commerce ‘Heart Live’ can be viewed every Monday, Wednesday, and Friday at 6 p.m. on the Lotte Hi-Mart mobile app.

Meanwhile, Lotte Hi-Mart is making various efforts for mutual growth and cooperation with small and medium-sized partner companies. It operates programs to support sales channels for small and medium-sized partners. In addition to the Heart Live ‘Companion Project’ held at the end of July and this Heart Live broadcast, it plans to introduce excellent products from various partners through broadcasts to help expand sales channels.

Lotte Hi-Mart online shopping mall also holds a mutual growth special exhibition every month. Partner companies showcase their desired products through these exhibitions. This month, a mutual growth special exhibition for the upcoming holiday is being prepared.

Education is also provided for partner company employees. In August, online training on safety management systems such as the Electrical Appliances Safety Control Act was conducted for partners facing difficulties in practical work. Afterward, opinions were directly collected to expand the lectures.

Programs are also operated for personal capacity building, offering industry-tailored management and language education courses, and financial support is provided. This year, a mutual growth fund worth 50 billion KRW is being operated to reduce loan interest for small and medium-sized partners. Payments for products are made early in cash to small and medium-sized partners. Efforts are being made to shorten payment dates ahead of Chuseok.

Park Wang-geun, head of Lotte Hi-Mart’s Compliance Management Division, said, “Lotte Hi-Mart is considering ways to support what small and medium-sized partners practically need with interest,” and added, “We will continue to strive for mutual growth with our partners.”

This content was produced with the assistance of AI translation services.