From September 1, Hanjin Marketing Head and Topas Travel Information New Business & Strategy Executive
To Lead E-commerce Market and Expand CSV Activities
Topas Travel Information to Work 'Unpaid' Until Business Normalization

Joo Hyun-min, Executive Director of Hanjin Kal

Joo Hyun-min, Executive Director of Hanjin Kal

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[Asia Economy Reporter Kim Hyewon] Hanjin KAL announced on the 2nd that Executive Director Cho Hyun-min was appointed as the new Executive Director (Executive Director) in charge of overall marketing at Hanjin Co., Ltd. effective from the 1st. From the same day, he will also serve as an executive (Vice President) responsible for new business and business strategy at Topas Travel Information.


According to Hanjin KAL on the day, the appointment of Executive Director Cho as the new executive in charge of overall marketing at Hanjin is aimed at quickly responding to the rapidly growing e-commerce market after the COVID-19 pandemic. It is also to expand the scope of the Creating Shared Value (CSV) business, which has been actively promoted since last year.


Executive Director Cho has played a leading role in projects such as Hanjin's Haman Watermelon Gift Card, one-click courier service, eco-friendly courier box group purchase service, pilot operation of new simple travel services, and promotion of the establishment of a metropolitan specialized delivery platform as the CMO (Chief Marketing Officer) overseeing new business development and group social contribution as well as overall group marketing at Hanjin KAL.


Hanjin expects that based on Executive Director Cho’s extensive experience and marketing capabilities cultivated within the Hanjin Group, he will lead efforts to establish a strong position in the courier and international express delivery sectors based on the increasingly competitive e-commerce market, thereby enhancing shareholder and market value.



Executive Director Cho will also take on the role of discovering new businesses in preparation for the post-COVID-19 era at Topas Travel Information, an airline and travel information provider. He has agreed to work without compensation until the management normalization point.


This content was produced with the assistance of AI translation services.

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