Greeti "Wonderbra Mall Records Highest Monthly Sales"
[Asia Economy Reporter Yujin Cho] Wonderbra Mall, the official domestic online mall of Wonderbra operated by global lifestyle specialist Greety, announced that it recorded its highest monthly sales ever last month.
Wonderbra Mall's monthly sales in August this year reached approximately 1.3 billion KRW, marking the highest monthly sales since the mall's opening in April 2014. This figure represents an increase of more than 20% compared to the same period last year, achieving better-than-expected results amid the economic downturn.
On August 5th, the day of Wonderbra's online promotion, the mall also achieved its highest daily sales ever. Cumulative sales up to August have exceeded 7 billion KRW, and if this trend continues, reaching 10 billion KRW in annual sales this year seems achievable.
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The company attributed these strong results to the solid support base and brand power of Wonderbra, as well as increased brand awareness through strategic marketing efforts. A Greety representative stated, "Despite the challenging situation caused by the prolonged COVID-19 pandemic since the beginning of the year, Greety's channel differentiation strategy, which focused on strengthening untact (contactless) channels and building internal capabilities, appears to have played a key role."
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