NH Nonghyup Bank Sponsors Production of AfreecaTV's 'Kkeutjangjeon' Program

"Communicating with Young Customers through eSports Growth Support"

[Asia Economy Reporter Park Sun-mi] NH Nonghyup Bank announced on the 28th that it will produce and sponsor the ‘StarCraft Kkeutjangjeon’ held on AfreecaTV to support the growth of e-sports and strengthen communication with young customers.

Kkeutjangjeon is a StarCraft online league featuring current and former professional gamers with the highest skills. The Kkeutjangjeon sponsored by Nonghyup Bank will start its first broadcast on the AfreecaTV platform at 9 PM on the 29th and will be held twice a week for five weeks. After the broadcast, it can also be continuously viewed on the YouTube channel ‘Jusikhoesa Junggejin’.

During the sponsorship period of Kkeutjangjeon, Nonghyup Bank will also hold various events to communicate with the public, such as the ‘NH Nonghyup Card × Star Kkeutjangjeon Broadcast Celebration Event’ and the ‘All One 5 Neul Savings Cutest Event’.

An official from Nonghyup Bank stated, “We decided to sponsor the production of the program to support the growth of e-sports and promote Nonghyup Bank’s young and future-oriented image.”

This content was produced with the assistance of AI translation services.