Gimje Jipyeongseon Festival Transitions to Online and Contactless Format
Providing Diverse Programs on YouTube
[Asia Economy Honam Reporting Headquarters Reporter Kim Tae-in] Gimje City in Jeonbuk has decided to convert the Gimje Jipyeongseon Festival into an online and non-face-to-face festival due to the escalation of social distancing to Level 2 amid the resurgence of COVID-19.
According to the city on the 26th, the 22nd Gimje Jipyeongseon Festival, scheduled from October 7 to 11, will cancel the existing on- and offline festivals and be held online, allowing people to enjoy various programs mainly through the Gimje Jipyeongseon Festival YouTube channel.
The Gimje Jipyeongseon Festival prioritizes safety and empathizes with the government’s and public’s anxiety and concerns caused by the rapidly spreading COVID-19, transforming into an Ontact (online + untact) type festival that can be enjoyed at home.
The Gimje Jipyeongseon Festival is preparing online content that reflects Korea’s traditional agricultural culture and unique local culture, which could previously be experienced offline, and offers home-based activities through stay-at-home kits such as making a traditional thatched-roof house with the family and Jipyeongseon rice home cooking.
Additionally, through Jipyeongseon auctions and Jipyeongseon live commerce, crafts by Gimje intangible cultural heritage masters and agricultural specialties will be sold, and influencer YouTubers will be invited to introduce Gimje tourist attractions and restaurants through tours and mukbangs.
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Mayor Park Jun-bae said, “The Gimje Jipyeongseon Festival has played an important role in promoting Gimje and actively publicizing agricultural and specialty products,” adding, “We deeply empathize with citizens’ anxiety and concerns about the resurgence of COVID-19, so we are converting to an online non-face-to-face festival and will prioritize citizens’ safety.”
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