TWICE and ITZY Expected to Continue Success with Additional Albums Through Second Half
Rookie 'NiziU' Also Debuts... Boy Group Lineup to Expand Next Year

TWICE / Photo by JYP Entertainment

TWICE / Photo by JYP Entertainment

View original image

[Asia Economy Reporter Minwoo Lee] JYP Entertainment (JYP Ent.) is expected to achieve the highest performance among the entertainment Big 3 (SM, YG, JYP) again this year. It is analyzed that the company will continue its success throughout the year, not only due to the success of existing idol groups like TWICE but also because of the comeback of popular idol groups such as GOT7 in the second half of the year.


On the 26th, Ebest Investment & Securities maintained a 'Buy' rating and a target price of 42,000 KRW for JYP Entertainment. This is based on the judgment that the current success will continue until the end of the year, resulting in stable earnings.


The album sales of currently active girl groups like TWICE and ITZY are approaching 1.3 million units this year, accounting for 55% of the company's total sales. In terms of YouTube views, these two girl groups represent about 70-80% of the company's total views. Since additional albums are scheduled to be released by the end of the year, their contribution to earnings is expected to surpass that of boy groups. Furthermore, groups such as STRAY KIDS, GOT7, and DAY6 are also scheduled to make comebacks in the second half of the year, reinforcing the outlook that JYP will secure the highest operating profit among the three listed entertainment companies this year.


NiziU, set to officially debut in November, is also highly anticipated. Having already topped the Japanese Oricon chart with audition songs alone and formed an initial fandom, it is analyzed that if their first album sales reach 150,000 to 200,000 units, a dome tour could be possible in the future. Hyonyong Kim, a researcher at Ebest Investment & Securities, stated, "NiziU is composed entirely of Japanese members and is a joint project with Sony, so it is expected to penetrate the Japanese market immediately. Although profits are shared with the partner company, the revenue-sharing ratio is favorable to the agency, so meaningful earnings contributions are expected from the fourth quarter."



The boy group lineup, which is relatively considered weaker compared to competitors, will also be strengthened. At least two boy groups, including Project C next year, are expected to be added. Researcher Kim explained, "One of the rookie boy groups, Project C, is a Chinese boy group with a business structure similar to NiziU, and the other is understood to be a domestic boy group. Additionally, the full lineup of 2PM is expected to join."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing