Emons Furniture Selected as 'No.1 Premium Brand Index' for 4 Consecutive Years

Photo by Emons Furniture

[Asia Economy Reporter Kim Jong-hwa] 'Pyojeong Itneun Gagu' Emons announced on the 25th that it has been selected as the No. 1 brand in the living furniture category for four consecutive years in the '2020 Premium Brand Index (KS-PBI)' organized by the Korean Standards Association (KSA).

The certification ceremony was held on the 20th at the Lotte Hotel in Euljiro, Seoul, with a minimized scale attended by Lee Sang-jin, chairman of the Korean Standards Association, and representatives of the award-winning companies.

Now in its 13th year, the Premium Brand Index (KS-PBI: Korean Standard Premium Brand Index) is a brand value evaluation model jointly developed by the Korean Standards Association and Seoul National University Business Research Institute. It measures brand asset value by diagnosing not only the strengths, weaknesses, and competitive position of a brand but also its future value.

This year’s Premium Brand Index surveyed 83,800 consumers who recognize 493 brands across 144 categories. The evaluation covered six dimensions of brand equity: brand awareness, brand image, brand benefits, market leadership, brand loyalty, and brand social responsibility. Emons Furniture achieved the highest score in the living furniture category, securing the No. 1 position for four consecutive years following last year.

No Hyun-gwan, head of Emons’ Public Relations Office, said, "This selection is a meaningful result as the Emons brand has been officially recognized for its premium brand value. We will continue to strive to provide greater inspiration and happiness through designs, quality, and services that satisfy our customers."

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