Shinsegae Food Expands Online-Exclusive 'Olban Meat Ready Meals' Lineup

[Asia Economy Reporter Lee Seon-ae] Shinsegae Food is actively expanding its lineup of online-exclusive meat home meal replacement (HMR) products.

Shinsegae Food recently focused on the increase in consumers purchasing meat online due to the COVID-19 pandemic, advancements in delivery technologies such as cold chain systems, and the spread of home-cooked meal culture. According to Shinsegae Food on the 25th, online sales of about 50 types of meat HMR products, including marinated and packaged meats, increased by 157% from January to July this year compared to the same period last year. In response, Shinsegae Food expects the trend of purchasing meat through online malls or delivery applications to further expand and has decided to broaden its lineup of small-packaged meat HMR products.

The newly released products are two types: ‘Olban Aged Mala Pork Skin’ and ‘Olban Aged Garlic-Marinated Beef Short Rib Meat.’ The ‘Olban Aged Mala Pork Skin’ features carefully selected Jeju pork skin aged for more than six hours at low temperature in a special mala sauce made with Sichuan pepper powder and garam masala, offering a deeper and richer flavor. Notably, the fat attached to the pork skin is cleanly removed, allowing for a more savory taste and chewy texture.

Additionally, the ‘Olban Aged Garlic-Marinated Beef Short Rib Meat’ uses carefully selected Australian beef short rib meat aged for over six hours at low temperature in a special sauce made with garlic, black garlic, onion, apple, and pear, providing tender meat quality and the umami of garlic sauce.

Both products are conveniently packaged in 180g single servings, making storage easy and reducing the hassle of dealing with leftover meat. The cooking method is simple: thaw the product, place it in a frying pan with cooking oil, and grill for about 4 to 5 minutes, flipping occasionally.

The ‘Olban Aged Mala Pork Skin (180g x 3 packs)’ and ‘Olban Aged Garlic-Marinated Beef Short Rib Meat (180g x 2 packs)’ are available for purchase on the online mall Coupang, priced at 19,900 KRW each.

A Shinsegae Food official stated, “Traditionally, it was considered standard to purchase meat after visually confirming its freshness, but recently, due to the impact of COVID-19, more consumers are buying meat online and are satisfied with the taste and hygiene aspects. We will continue to develop various meat HMR products that satisfy increasingly segmented customer preferences and expand our lineup.”

Meanwhile, according to the ‘2019 Processed Food Consumption Survey’ by the Korea Rural Economic Institute, online food quality satisfaction scored 3.85 out of 5, higher than overall satisfaction, and meat processed foods were found to be the most purchased by expenditure.

This content was produced with the assistance of AI translation services.