Volkswagen Big Fan Campaign Concludes Successfully... 7,300 SNS Participations Over 2 Weeks

[Asia Economy Reporter Suyeon Woo] Volkswagen Korea announced on the 24th that it successfully concluded the social media participation event '2020 Volkswagen Big Fan Campaign,' which was held for two weeks until the 16th. During the past two weeks, over 7,300 participation posts were uploaded on social media, marking the highest participation rate ever.

Volkswagen planned the Big Fan Campaign Instagram hashtag event to promote the 'New Brand Design,' introduced in April, to a wider audience. By offering practical goods reflecting the recent car camping trend as prizes, the campaign garnered high enthusiasm and participation from participants.

Additionally, collaboration videos were produced featuring five artists active in various fields: illustrator Solip, graffiti artist Mauz, music producer Shirosky, BMX athlete Lee Heeseong, and mask taping artist Park Geonwoo. These videos promoted the 'New Volkswagen' and the new brand design DNA 'Vibrant Power' to the public.

Shin Donghyup, Executive Director of Marketing Communication for Volkswagen at Audi Volkswagen Korea, said, "Through this Big Fan Campaign, which recorded the highest participation rate ever, we were able to share the new Volkswagen New Brand Design with many fans. We will continue to create opportunities to share special experiences with customers and fans based on digital platforms."

Meanwhile, the Big Fan Campaign is a customer event targeting Volkswagen customers and fans, held five times since 2016. It has been recognized as a flagship brand campaign, drawing higher participation rates and enthusiasm with each iteration.

This content was produced with the assistance of AI translation services.