Samyang Foods Teams Up with Baedal Minjok to Launch Stir-Fried Noodles 'Chicken Is Riding'

[Asia Economy Reporter Choi Saehye] Samyang Foods announced on the 24th that it will launch a new product, "Chicken is Burning," in collaboration with the delivery application Baedal Minjok.

This product features savory barbecue chicken-flavored stir-fried noodles with a subtle charcoal-grilled aroma. It includes fish cake flakes shaped like burning chicken to add a visual fun element.

Inside the product, there is a random discount coupon that can be used when ordering chicken through the Baemin app, offering a discount benefit of up to 16,000 KRW. Detailed usage instructions can be checked via the QR code on the coupon.

The packaging is differentiated from other products by applying the font and design representing Baedal Minjok's brand identity.

"Chicken is Burning" will be available for purchase from the 28th at B Mart within the Baedal Minjok application, and sales will begin at convenience stores from early next month. It will be sold in limited quantities, priced at 1,600 KRW.

This content was produced with the assistance of AI translation services.