Martial Arts, Hosting 'K-Healthcare China Market Entry Webinar'

[Asia Economy Reporter Hwang Yoon-joo] The Korea International Trade Association (KITA) held a "Webinar on Strategies for Entering the Chinese Healthcare Market" on the 21st in collaboration with the China Chamber of Commerce for Import and Export of Medicines and Health Products.

At the webinar, experts from various sectors including the China Chamber of Commerce for Import and Export of Medicines and Health Products, an export-import organization under the Chinese Ministry of Commerce specializing in pharmaceuticals, health foods, and cosmetics; Suning Group, China's largest online and offline distribution company; and the China Management Research Institute shared analyses of policies in the Chinese healthcare market and strategies for market entry.

Park Seung-chan, Director of the China Management Research Institute, stated, "China announced that under the banner of 'Health China,' it will invest 8 trillion yuan, equivalent to about 10% of this year's GDP, in the healthcare industry," adding, "This is a sector where our companies need to actively expand."

Cho Hak-hee, Head of the International Business Division at KITA, said, "We will continue to strive to provide diverse market information so that our companies can lead overseas market trends and turn crises into opportunities."

This content was produced with the assistance of AI translation services.