LG Electronics Launches 'Life’s Good' Music Project with Musician H.E.R.

[Asia Economy Reporter Changhwan Lee] LG Electronics announced on the 21st that it will carry out the Life’s Good music project to communicate with the MZ generation, referring to the younger generation familiar with the digital environment.

The ‘MZ generation,’ a collective term for Millennials and Generation Z, refers to those born from the 1980s to the 2000s, characterized by their familiarity with the digital environment and their pursuit of the latest trends and unique experiences different from others.

This project is an online music contest where MZ generation musician H.E.R. (Having Everything Revealed) collaborates with LG Electronics to discover young and talented musicians and complete music together.

H.E.R. is a singer-songwriter who gained recognition by winning the Grammy Award for Best R&B Album and Best R&B Performance at the age of 21 last year.

On the 20th local time in the United States, H.E.R. released a 16-bar song she created herself under the theme of Life’s Good on LG Electronics’ global YouTube account and Instagram.

This song, with lyrics directly written by H.E.R., contains encouraging and supportive messages for today’s youth, such as “Life’s good even with all my doubts” and “There may be some problems that we have to face. I know we'll make a way.”

Participants can enter the contest by uploading a video of themselves playing the 16 bars posted by H.E.R. on an instrument or a completed composed audio track on their YouTube or Instagram with hashtags by September 17. Afterwards, H.E.R. will select three participants to complete the song together. This entire process will be conducted in an ontact (online contact) manner.

H.E.R. said, “I liked the positive message of Life’s Good,” and added, “This project will be a very good opportunity for young aspiring musicians.”

Earlier, LG Electronics launched the ‘Life’s Good’ campaign by releasing a video supporting the diverse and infinite possibilities of the MZ generation.

Jinhong Kim, head of LG Electronics’ Global Marketing Center, said, “We prepared this project to communicate with the younger generation through music about the meaning of Life’s Good, LG Electronics’ brand philosophy,” and added, “We look forward to the creativity and passion of the MZ generation.”

This content was produced with the assistance of AI translation services.