Coca-Cola Launches 'Georgia Craft X Kakao Friends Edition'

[Asia Economy Reporter Lee Seon-ae] Coca-Cola's RTD (Ready To Drink) coffee brand ‘Georgia’ announced on the 18th that it will launch the ‘Georgia Craft X Kakao Friends Collaboration Edition,’ featuring Kakao characters and witty messages.

‘Georgia Craft’ is a dual brew coffee that combines hot brew coffee with cold brew. It offers the rich initial taste of hot brew and the clean finish of cold brew, and with a large 470ml size, it is designed for consumers such as office workers who frequently enjoy coffee during work hours, allowing them to enjoy a deep and rich coffee flavor anytime, anywhere.

Through collaboration with Kakao Friends, Georgia is releasing packaging targeting the MZ generation and office workers who enjoy wordplay and are enthusiastic about multi-personas, with black and latte products respectively. The phrase emphasizing dual brew, ‘Coffee is dual!,’ is applied to various situations where coffee recharge is needed, resonating with consumers. Additionally, the beloved Kakao Friends characters appear in humorous situations, adding fun to the drinking experience.

First, the ‘Georgia Craft Black’ package includes phrases emphasizing dual brew such as “Head buzzing! Coffee is dual!” and “Stylish visuals! Coffee is dual!”. The design features Ryan sweating while working hard and Neo walking elegantly while enjoying coffee, adding fun to the scenarios. The ‘Georgia Craft Cafe Latte’ package features Frodo leaving work under the phrase “Real early leave?” and Jay-G leisurely enjoying coffee under the phrase “Coffee time, come here!”.

A Coca-Cola representative said, “This Kakao Friends edition captures trends that young consumers are enthusiastic about, such as wordplay, and cleverly expresses moments in daily life when coffee is needed,” adding, “Georgia, which has been marketing to office workers, plans to continue introducing diverse products that provide unique rest and enjoyment in everyday life.”

This content was produced with the assistance of AI translation services.