Able C&C Missha, Launches Missha Plus Stores

[Asia Economy Reporter Yujin Cho] Able C&C announced on the 18th that it has introduced Missha Plus stores, which add new brands to existing Missha stores.

Missha Plus features 23 brands and over 170 items, including Able C&C's cosmetic brands A'PIEU, M.FACTORY, CELLAPY, as well as La POCITEL, Stila, Bourjois, and others. The products mainly focus on derma, hair, and color cosmetics, composed of items expected to create synergy with existing Missha products.

Missha Plus means adding newness, variety, and fun to Missha. Kim Min-jung, Director of Sales Innovation at Able C&C, explained the background, saying, "We launched Missha Plus to provide customers with a wider range of product experiences and more choices."

Since early this month, Able C&C has reorganized about 100 Missha stores, including the Myeongdong Megastore and Hongdae branch, into Missha Plus stores. They plan to expand to about 150 stores within the year.

To commemorate the launch, an event is being held where customers who purchase products worth more than 20,000 won at Missha Plus stores will receive a 'Max Factor False Lash Effect Mascara.' The gift is limited in quantity, and the event will end once supplies run out.

This content was produced with the assistance of AI translation services.