Gwangju Shinsegae "Choose Your Bread According to Your Taste"

Monthly Flat-Rate 'Bread Subscription Service' Launched at Bakery Stores

[Asia Economy Honam Reporting Headquarters Reporter Shin Dong-ho] Gwangju Shinsegae Co., Ltd. (CEO Lee Dong-hoon) announced on the 12th that it will launch a ‘bread subscription service’ that allows customers to choose according to their preferences.

Shinsegae, which introduced a bakery monthly subscription model at the Times Square branch in January this year, has been operating the service since the 10th at Gwangju Shinsegae as well as the main store, Gangnam branch, Centum City, and Daegu branch.

Shinsegae plans to focus on acquiring customers by adopting innovative and smart marketing strategies, reflecting the trend-leading nature of the distribution industry.

The monthly subscription service at the bakery located in the center of the food hall is receiving positive feedback for its effectiveness.

From the customer’s perspective, it is beneficial to try new bread at an affordable price, and the department store has the advantage of attracting new visitors every day.

In fact, the number of bakery subscribers at Times Square Menagerie, which opened in January, is known to have increased by 60% compared to the opening period.

Customers who purchase the bakery subscription ticket can visit each bakery brand and take one popular product daily. Each bakery offers its own subscription service, so cross-subscription is not allowed.

Gwangju Shinsegae will also start bakery subscription services with ‘Gungjeon Bakery,’ ‘Somac Bakery,’ and ‘Menagerie.’

Gungjeon Bakery, representing Gwangju, offers five products including the Dinosaur Egg filled with egg, crab stick, pickles, and cucumber. By paying 50,000 KRW per month, customers can receive one product daily.

Somac Bakery has prepared 13 products. Customers can enjoy various items such as Castella, croissants, and brownies, with the subscription priced at 50,000 KRW per month. It is being piloted this month with a limited number of 50 customers on a first-come, first-served basis.

Also, Menagerie’s bread subscription includes all products under 5,000 KRW, such as Capri Focaccia with fresh tomato, basil, and cheese, and Mushroom Focaccia with an impressive mushroom sauce. The monthly subscription fee is 50,000 KRW.

Choi Taek-yeol, head of the Food Life Team at Gwangju Shinsegae, said, “Shinsegae Department Store is the first in the industry to expand and introduce the bakery subscription model this time,” adding, “Customers can enjoy bread at up to 65% discounted prices compared to regular prices, so it is expected to be a win-win opportunity where customers benefit from lower prices and the department store gains customer acquisition effects.”

This content was produced with the assistance of AI translation services.