"Freely Switching Between Two Homes"... Hyundai Card Launches 'App 3.0'

Composed of Account Home and Content Home
Establishing a One-Stop Card Application Process

[Asia Economy Reporter Ki Ha-young] Hyundai Card announced on the 11th that it will launch the 'Hyundai Card App 3.0,' which embodies a new digital paradigm. The app features a 'two-home' structure that provides optimized information tailored to users' application usage characteristics.

Hyundai Card has moved away from the previous method of listing all menus horizontally and reorganized the core menus most frequently used by members into 'Account Home' and 'Content Home.'

Account Home is a place where members can view card usage information at a glance, such as payment amounts, remaining limits, and usage history. The interface is designed to be highly readable and easy to understand according to the nature of the content.

Content Home is a space that offers various personalized content for each member. Here, members can access product and service benefits available to them, 'Hyundai Card Consumption Care' content that provides customized consumption consulting by analyzing members' card usage characteristics with artificial intelligence (AI), and M Point Mall product information.

In particular, Content Home applies an infinite scrolling method used by platforms like YouTube and Facebook to allow users to quickly and easily check content. Infinite scrolling places each piece of content in a box-shaped frame and lets users scroll from top to bottom for a user-friendly experience.

Hyundai Card designed the app so that members can freely switch between the two homes and easily access the information they want. Additionally, advanced AI technology enables the use of different customized content depending on the user. The content becomes more refined the more the user interacts with it.

Hyundai Card App 3.0 also upgraded the card company's first-ever in-app 'one-stop card application' process. When applying for a card through the Hyundai Card app, issuance screening is completed within 30 seconds, and members who pass the screening can immediately use the app card issued.

To coincide with the launch of App 3.0, Hyundai Card is also holding the 'Hyundai Card App Unboxing' event to help users adapt to the new app. Until September 30, customers who participate in the event and complete all missions given in the app will be entered into a draw to win prizes including a Genesis G80 (3.5 Turbo full option) car, LG Styler, iPad Pro, AirPods Pro, and more. Members who participate in the bonus mission will be entered into a draw to win M Points.

A Hyundai Card official said, "We plan to develop the Hyundai Card app into a platform that provides customer-tailored benefits based on data science and leads customers' lifestyles."

This content was produced with the assistance of AI translation services.