Beanpole Launches 'High Rush' Sneakers

[Asia Economy Reporter Yujin Cho] Beenzino, the fashion division of Samsung C&T, announced on the 11th the launch of the hybrid sneaker "High Rush," which combines the design of lifestyle-based sports tennis shoes with a futuristic outsole.

High Rush is a compound word combining the tennis term "rush," meaning net play, and "high," meaning a surge of great excitement or joy.

This new product features Beenzino's self-developed liquid injection method "Injection Phylon Outsole," providing a lightweight and comfortable fit while giving a height-boosting effect of 6cm.

Additionally, the sneaker sole is designed with a rubber cushioning molded cork insole to enhance cushioning, and it also incorporates separate punching designs and mesh fabric for improved breathability.

It is available in four colors: black, white, green, and navy, and is released in Beenzino Men, Ladies, and Kids lines.

Bandongsoo, team leader of Beenzino Men, said, "Since the urban sneakers launched in the fall/winter season of 2016 have sold out every season, we are planning various types of shoes. The combination of the design points of tennis shoes and the futuristic sensibility of the outsole is perfect for creating differentiated styling of sporty and casualism."

This content was produced with the assistance of AI translation services.