Recorded Highest Sales in Living Category on Naver Selective Live Last July

'Slow' will conduct a one-hour mobile live broadcast through 'Naver Shopping Live (formerly Selective Mobile Live)' starting at 8 PM on the 11th. <br>[Photo by Slow]

'Slow' will conduct a one-hour mobile live broadcast through 'Naver Shopping Live (formerly Selective Mobile Live)' starting at 8 PM on the 11th.
[Photo by Slow]

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[Asia Economy Reporter Kim Jong-hwa] Sleep specialist brand 'Slow' will conduct a one-hour mobile live broadcast through 'Naver Shopping Live (formerly Selective Mobile Live)' starting at 8 PM on the 11th.


In July, Slow attracted attention by surpassing 130,000 daily visitors to its Naver Brand Store through the Naver Selective Mobile Live, achieving the highest sales in the living category.


Through this broadcast, not only Slow's bestseller 'Topper Mattress' but also less accessible items such as 'Topper Airflex' and 'Camping Mat' were introduced, resulting in sales increases of 48% and 30%, respectively.


This live broadcast will be held at the Slow store in the Yongsan I'Park Mall Living Hall under the title 'Slow Topper Unboxing Day.' Together with live commerce specialist host Oh Min-hwa, viewers will indirectly experience the entire process of Slow topper delivery and installation from the customer's perspective, and see how people of different body types look when lying on the Slow topper. Additionally, Slow's new product, the 'Motion Topper Mattress,' will be unveiled for the first time during the live broadcast.


Along with the live broadcast, Slow will offer up to 33% discounts on popular products. The topper mattress line, including the 'Topper Basic,' which gained attention as the 'Lee Hyori Topper' after being featured on JTBC's 'Hyori's Homestay 2,' as well as the Topper Premium, Topper Maximum, and Topper Airflex, will be sold at discounted prices.


The Cloud Pillow and Camping Mat, which sparked great interest by ranking first in real-time search terms through the popular variety show 'Camping Club,' which recently ended, will also be offered at reasonable prices. In addition, various products such as ▲Body Pillow Airflex ▲Motion Mattress ▲Mattress Original will be sold at discounted prices.


A Slow representative said, "The Slow Naver Shopping Live broadcast held in July received over 50,000 'likes' and ranked first in sales in the living category, receiving much love from viewers, which led us to plan this encore event. We will continue to strive to allow customers to experience Slow products through various channels in line with the recently expanded untact consumption trend."



For more details about Naver Shopping Live, please visit the official Slow brand store on Naver. The Naver live commerce broadcast can be viewed on the Naver Shopping Live channel.


This content was produced with the assistance of AI translation services.

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