AK Mall, Meal Kit Sales Up 320%... Soaring Demand from Homecations and Camping Enthusiasts

Online-Only Food Market Also Opens

[Asia Economy Reporter Cha Min-young] AK Mall, an online comprehensive mall operated by AK Plaza, has seen a surge in meal kit sales.

AK Mall announced on the 11th that from January to July this year, meal kit sales increased by 320% compared to the previous year, showing the highest growth among online food sales products.

Meal kits are a type of home meal replacement (HMR) consisting of pre-prepared ingredients and seasonings that are cooked in a specified order. Meal kits have become a trending product category since last year due to the rapid increase in single-person and dual-income households.

This year, the variety of products and brands has expanded, and demand has surged in the food category due to the spread of COVID-19. Recently, as outdoor activities such as homecations and camping have increased, more consumers seeking meal kits have contributed to the sales growth.

In line with these food trends, AK Mall officially opened an online-exclusive food hall on the 7th, gathering existing food brands for easy shopping.

Various promotional benefits have also been prepared. Until the 16th, those who apply for the ‘AK Food Hall Tasting Event’ on the food hall page will be entered into a draw to receive experience products such as Hanam Jjukkumi and Chicago Real Cheese Pizza. Additionally, the ‘Food Hall Free Pass’ held on the mobile app until the 12th opens purchase pages for items like bottled water and Omega-3 at 10 a.m., 2 p.m., and 5 p.m. daily, where products are offered on a first-come, first-served basis with only the shipping fee required.

An AK Mall food hall official stated, “With the opening of the online-exclusive food hall, we expect high demand from households that find it difficult to dine out or cook themselves these days. We also plan to introduce new delivery services and provide meal kit products and recipes exclusive to the AK Mall food hall in the future.”

This content was produced with the assistance of AI translation services.