The Grand Prize Winner of SH Corporation's Social Contribution Brand Naming Contest is 'Seukaechi'
[Asia Economy Reporter Onyu Lim] 'SH_catch' won the grand prize in the naming contest for the social contribution activity brand of Seoul Housing and Communities Corporation (SH).
Seoul Housing and Communities Corporation (SH Corporation) announced on the 10th the selection and announcement of the winning entries in the naming contest for the social contribution activity brand.
The contest accepted brand naming entries that could represent SH Corporation's social contribution activities for one month. A total of 424 participants (teams), including Seoul residents, students, and employees of schools located in Seoul, submitted 528 entries.
The grand prize-winning entry, 'SH_catch,' carries a double meaning: △ catching the needs of Seoul citizens to carry out customized social contribution activities △ sketching a smart blueprint for social contribution activities that connect people and spaces.
SH Corporation selected 16 works, including the grand prize winner, from 528 entries through three rounds of judging. The grand prize winner will receive 1.5 million KRW, two recipients of the excellence award will receive 1 million KRW each, and three recipients of the merit award will receive 500,000 KRW each, along with certificates. Ten finalists who were unfortunately not selected will receive mobile gift certificates worth 20,000 KRW.
Kim Seyong, President of SH Corporation, said, "By reviewing the entries for this contest, we were able to confirm citizens' perceptions and wishes regarding our corporation, and it became an opportunity to reaffirm our commitment to further efforts for the development of the local community."
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Meanwhile, the final winning brand name will be developed into a BI after review by external marketing experts and SH Corporation's internal team, and will be used in various ways for future social contribution activities conducted by the corporation.
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