GS Retail-BC Card Jointly Develop and Launch Cup Noodle 'Bujadoellamyeon'

Models are holding the PB ramen "Bujadoellamyeon," jointly developed by GS Retail and BC Card, at a GS25 store. (Photo by GS Retail)

[Asia Economy Reporter Seungjin Lee] Convenience store cup noodles are establishing themselves as a financial advertising platform.

GS Retail is launching its private brand (PB) cup noodle product "Bujadoellamyeon Paybook," jointly developed with BC Card, on the 6th. It will be sold in a limited quantity of 300,000 units through more than 15,000 convenience stores GS25 and supermarkets GS The Fresh nationwide.

Bujadoellamyeon is a product in which BC Card participated jointly from product planning to launch, developing a new Pa-buldak-bokkeum flavor and adding messages to the attached soup naming. In particular, customers can scan the QR code on the top lid of the container while cooking Bujadoellamyeon, then access BC Card Paybook to make payments as well as check various benefits and financial services provided by Paybook.

The two companies developed a fantastic Pa-buldak-bokkeum flavor combining spicy-sweet and subtle smoky sauce with abundant green onion bits after several months of testing. Unlike regular cup noodles where the garnish soup is added first and cooked, this product is cooked by boiling the noodles first, then adding liquid soup, oily soup, and green onion garnish soup last, creating an amazing flavor combination.

Additionally, the names of the three attached soups were set as ‘QR Payment,’ ‘My Tag,’ and ‘Overseas Stocks & Financial Investment,’ which are services provided by Paybook, to increase fun and interest. The product name is also a double entendre, meaning both "if you want to become rich" and "a noodle that can make you rich."

A product launch event is also underway. Until the 31st, customers who purchase Bujadoellamyeon with Paybook QR payment at GS25 will receive a 50% billing discount. Also, customers who make at least one payment with BC Card or Paybook QR payment at GS25 and enter a draw via Paybook will have a chance to win prizes for a total of 111 people, including ▲10 million KRW overseas stock investment support fund (1 person) ▲Pure gold gold bar 10 don (3 people) ▲Two boxes of Bujadoellamyeon (7 people) ▲GS25 mobile coupon worth 5,000 KRW (100 people).

GS Retail expects to attract customers' attention and generate great response and advertising effects through this unique collaboration with BC Card. The series launch of such advertising platform noodles appears to have solidified the position of cup noodles, sold in an average of dozens per day to customers of various age groups at more than 15,000 GS25 and GS The Fresh stores nationwide, as an effective advertising platform.

Previously, GS Retail renamed "Yours Life Noodles," which sold over 2 million units within six months of its launch last November, as "Donbeollamyeon" in partnership with Samsung Securities’ Naver Pay investment account, and sold it in a limited quantity of 220,000 units at GS25.

Kim Jongsu, head of GS Retail MD Headquarters, said, “We aim to offer fresh experiences and benefits to customers by presenting various unique collaborations that transcend industry boundaries in response to rapidly changing distribution environments and consumer trends. Going forward, GS Retail plans to explore various ways to deliver differentiated brand value based on its outstanding product planning capabilities leading the industry.”

This content was produced with the assistance of AI translation services.