‘Franchising’ Selected as an Excellent Book in the Academic Section of Sejong Books

Professor Ki-Yong Park of Dong-Eui University Department of Foodservice Industry Management Co-authored Book
Analysis of Success Factors from the Franchise Headquarters Perspective

Cover of the co-authored book on Franchising by Professor Park Ki-yong of Dong-Eui University.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] The book "Franchising," co-authored by Professor Park Ki-yong of the Department of Food Service Industry Management at Dong-Eui University and Professor Heo Yang-hoe of Utah Valley University in the United States, was recently selected as an "Excellent Academic Book of the 2020 Sejong Books."

The Excellent Academic Books of Sejong Books are selected and announced annually by the Ministry of Culture, Sports and Tourism and the Korea Publication Industry Promotion Agency to promote the distribution of outstanding publishing content.

The selection was made from academic books published domestically between July of last year and March of this year.

"Franchising" was published in September last year. Unlike existing franchise-related books that target prospective franchisees preparing to start a franchise store, this book focuses on the successful operation and management of the franchisor system from the franchisor's perspective.

It presents related theories and practical cases to help understand and apply the principles of franchising. It is evaluated as a useful guidebook not only for major students but also for franchise industry workers, managers, and executives seeking to expand their business.

Books selected as Excellent Books of Sejong Books are purchased up to 8 million KRW per title and distributed to public libraries, small libraries, elementary, middle, and high schools, and social welfare facilities.

This content was produced with the assistance of AI translation services.