DIA TV "Popular Celebrity Channels Including Park Mi-sun, Mamamoo, Kang Yumi, and Lim Young-woong"

Among the 'Miseon Impossible' content co-produced by DIA TV and Park Miseon, 'New Year's Money FLEX'
Photo by DIA TV

[Asia Economy Reporter Kim Heung-soon] CJ ENM's one-person creator support project, DIA TV, announced on the 5th that its celebrity partner channels are gaining popularity.

DIA TV supports the operation of YouTube channels for celebrities and influencers to help them grow as YouTube creators and strengthen digital content intellectual property (IP). They jointly produce content and maintain partnerships.

Launched in January, comedian Park Mi-seon's "Miseon Impossible" recorded a total of 6.52 million views. Hip-hop label MEKIT RAIN's channel "MEKIT ONE," which uploads content themed around business, produced content linked to the sale of products from CJ ENM O Shopping Division's unique product mall "Funshop." MEKIT ONE plans to release a video about operating a select shop in September.

Among the six channels co-produced by DIA TV and celebrities, the viewing share of the 18-34 age group, known as the "MZ generation," exceeds 50%. Channels where celebrities directly produce and operate content are also gaining attention. The group MAMAMOO's "MAMAMOO" and "Solar Sido" channels have 3.91 million and 2.28 million subscribers, respectively. Comedian Kang Yu-mi's "Channel Because I Like It" uploaded the "Role-playing ASMR" series, which surpassed 27 million cumulative views.

Additionally, the singer Lim Young-woong's channel "Lim Young-woong," which has surpassed 840,000 subscribers, along with "Jung Dong-won TV" and "Han I-jae Trot," are also attracting attention.

This content was produced with the assistance of AI translation services.