Promotion of O2O Platform Entry for 10,000 Small Business Stores

Small Business Online-Offline Connection (O2O) Service Support Recruitment Announcement
Selection of 6 Private O2O Platforms to Maximize Support Efficiency

[Asia Economy Reporter Kim Cheol-hyun] A new path is opening for small business owners struggling to enter the online market to more easily utilize private online-to-offline (O2O) platform services.

The Ministry of SMEs and Startups (Minister Park Young-sun, hereinafter referred to as the Ministry) announced that starting from the 5th, it will recruit 10,000 small business owners to receive support for O2O services in order to expand their non-face-to-face sales channels.

Recently, due to COVID-19 and other factors accelerating the non-face-to-face economy, entering the online market has become essential, but small-scale business owners faced limitations. Additionally, many private platform companies connecting offline and online have emerged, but even these posed difficulties due to cost burdens and lack of knowledge on how to utilize them.

Accordingly, the Ministry decided to support mobile promotion, marketing leaflet production, and consulting programs to reduce the burden of small business owners entering O2O platforms, and selected excellent private platform companies by sector to increase the utilization of O2O services by small business owners. In this O2O platform company recruitment, 63 companies submitted proposals, showing a competition rate of 10.5 to 1, and after a fair evaluation, six companies were finally selected as those capable of providing optimal services to small business owners.

The six platform companies selected this time?SK Planet, Kakao Hairshop, Barogo, Yanolja, Wemakeprice, and Honeybiz?have signed business agreements with the Small Enterprise and Market Service to provide smoother O2O services to small business owners. A Ministry official stated, "There are many cases where offline stores, which find it difficult to pioneer the online market directly, have secured competitiveness in the online market by effectively utilizing O2O services," adding, "We hope this O2O service support will help small business owners advance into the non-face-to-face sector, and we will continue to devise various support measures so that small business owners are not left behind in the non-face-to-face area."

Detailed information about this 'Online-to-Offline (O2O) Service Support Recruitment Announcement' can be found from the 3rd on the Ministry’s website, the Small Enterprise and Market Service website, and the Small Business Plaza. Small business owners wishing to apply can do so online at the Small Business Plaza starting from the 5th.

This content was produced with the assistance of AI translation services.