Enjoy Chilled Buckwheat Noodles at Convenience Stores... Emart24 Launches 'Olban Easy Buckwheat Soba'

[Asia Economy Reporter Seungjin Lee] Emart24 announced on the 31st that it is partnering with Shinsegae Food to launch 'Olban Convenient Buckwheat Soba,' a seasonal product aimed at the upcoming intense summer heat in August.

The newly introduced buckwheat soba is developed in a refrigerated cup noodle form to easily enjoy a special summer delicacy. After pouring hot water into the container and microwaving it for 2 minutes, discard the water and mix the ice from the ice cup, sauce, toppings, and wasabi sauce to enjoy the refreshing flavor of buckwheat soba.

Since it is a summer food best enjoyed cold, an ice cup will be provided throughout the season. The price is 4,000 won, including the ice cup.

Emart24 partnered with Shinsegae Food to launch buckwheat soba because the rich beef bone soup rice cake soup, introduced as a winter seasonal product last January, received a positive response from customers.

In fact, the rich beef bone soup rice cake soup was so popular that it ranked among the top 3 in the refrigerated noodle category until March after its release.

Emart24 refrigerated food buyer Yujin Lee said, "Ahead of August, when intense heat is expected, we have launched a seasonal product that customers can enjoy refreshingly," adding, "We will continue to introduce seasonal delicacies suitable for the season to expand customers' choices."

This content was produced with the assistance of AI translation services.