Gmarket Selects Kim Byung-hyun as Advertising Model for Professional Baseball Ticketing Service

[Asia Economy Reporter Seungjin Lee] Gmarket has selected former baseball player and broadcaster Kim Byung-hyun as the model for its professional baseball ticket reservation service and will release an advertising video.

On the 31st, Gmarket announced that it had recently chosen Kim Byung-hyun, who has been receiving positive responses for his friendly, neighborhood-brother image, as the model for Gmarket’s ‘Professional Baseball Ticket Reservation Service’ to support professional baseball fans who continue to show strong interest and support for the 2020 KBO League despite the spread of COVID-19.

Gmarket explained that this advertisement is Kim Byung-hyun’s first commercial shoot and captures a fresh and unique charm that has not been seen before. The video features Kim Byung-hyun appearing frequently in unexpected places such as baseball stadiums, ticket booths, and cars, shouting ‘Gmarket Professional Baseball,’ leaving a strong impression that stays in viewers’ minds even after the ad ends. The video will be released through various media including TV commercials and YouTube starting August 1.

The Gmarket ‘Professional Baseball Ticket Reservation Service’ operates through an integrated system with Interpark Ticket and allows the purchase of tickets for home games of three teams: Doosan Bears, Kiwoom Heroes, and SK Wyverns. When purchasing tickets through Gmarket, customers can receive up to 12.3% cashback on the purchase amount, and all customers will be given official team cheering towels on-site, showcasing exclusive benefits from Gmarket. For Doosan Bears home games at Jamsil, a Gmarket-exclusive section has been arranged with table seats on the third base side to allow comfortable game viewing.

Kim Joo-sung, head of the Gmarket marketing team, said, “Since Gmarket’s ticket reservation service targets ‘core baseball fans who consider attending games in person,’ we selected former baseball player and broadcaster Kim Byung-hyun as the service model. We will strive to provide various customer benefits along with a witty advertising video, as professional baseball fans have long awaited the chance to watch games.”

Meanwhile, due to the impact of COVID-19, professional baseball games had been held without spectators, but audience admission resumed on the 26th. Admission is limited to 10% of the total seating capacity, and even if attendees come together, sitting in adjacent seats is not allowed. Wearing masks upon entry is mandatory, and eating, drinking, and bringing food are prohibited; spectators can only watch the game while wearing masks.

This content was produced with the assistance of AI translation services.