Son Tae-seung Urges Woori Financial's Future Leaders to "Leap to No.1 Financial Group through Digital Innovation"

Holding Digital Innovation Forum with Group 'Blue Team' and Others
"We Must Provide Customers with Differentiated Future Value"

Son Tae-seung, Chairman of Woori Financial Group (sixth from the left in the front row), is taking a commemorative photo with participants of the 'Digital Innovation Forum with the Blue Team' held at the Woori Bank headquarters in Jung-gu, Seoul on the 29th. (Photo by Woori Financial Group)

[Asia Economy Reporter Kim Hyo-jin] "Let's leap forward as the number one financial group through customer-centric digital innovation." Sohn Tae-seung, Chairman of Woori Financial Group, delivered this message to the young talents responsible for the group's future.

On the 30th, according to Woori Financial, Chairman Sohn held the 'Digital Innovation Forum with the Blue Team' at Woori Bank's headquarters in Jung-gu, Seoul, the day before. About 40 people attended the forum, including Chairman Sohn, digital executives within the group, and members of the 'Blue Team.'

In May, Woori Financial launched the Group Digital Innovation Committee, with Chairman Sohn as the chairman and Kwon Kwang-seok, President of Woori Bank, as the general manager.

At that time, Woori Financial established the Blue Team, consisting of about 20 mid-level employees within the group, to discover customer-oriented ideas and keep pace with the rapidly changing financial industry trends in preparation for the 'post-COVID-19' era.

Based on this, Woori Financial is promoting ▲strengthening digital service competitiveness suited for the non-face-to-face era ▲employee training to enhance digital expertise ▲discovering innovative financial service tasks through collaboration with external entities such as fintech companies.

Woori Financial explained that the Blue Team raised various opinions at this forum, including pointing out that the group's digital innovation speed has recently failed to keep up with the rapidly changing financial environment.

In particular, the Blue Team proposed several ideas to management to improve user convenience by comparing and analyzing the intuitiveness and interest-centered platforms, which are strengths of big tech companies.

A Woori Financial official said, "Various opinions were presented, such as ways to expand customer touchpoints using platforms and qualitative improvements of content. It was an active and passionate discussion aiming to radically change even the detailed parts of the group's digital services."

On the 27th, Chairman Sohn instructed at the forum to listen to and reflect the Blue Team's opinions when promoting major tasks such as the comprehensive payment business operator and MyData business, which were discussed at the Digital Innovation Committee.

Chairman Sohn also emphasized, "It was a very meaningful time for the Blue Team, the future leaders of the group, and management to discuss digital services and products together from the customer's perspective and gather opinions from the field. Since digital is ultimately centered on people, let's create digital innovation that provides customers with more convenient services and differentiated future value together and leap forward as the number one digital financial group."

This content was produced with the assistance of AI translation services.