OB Beer Launches 7% High-Alcohol Sparkling Beer 'Feelgood Seven'

[Asia Economy Reporter Choi Saeng-hye] OB Beer announced on the 29th that it will launch a new product of the sparkling beer 'Filgood' called 'Filgood Seven.' It has been about a year and a half since Filgood was launched in February last year.

Filgood Seven features an increased alcohol content of 7% using the 'high fermentation method.' It retains Filgood's unique refreshing taste and clean finish with a higher alcohol content than the existing product. The packaging also actively reflects opinions from prior consumer surveys, intuitively expressing Filgood Seven's differentiated image with a red color contrasting Filgood's sky blue. Additionally, a speech bubble with the word 'Seven' was inserted next to Filgood's whale character 'Pilgu' to highlight the product's feature.

The new product will be released in two types of cans, 355ml and 500ml, and will be available at large supermarkets and convenience stores starting from the 1st of next month. The ex-factory price is 716.9 KRW for the 355ml can and 977.2 KRW for the 500ml can.

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