Handmade Shoes Exhibition at Seongsu-dong Cafe... Why?

Seongdong-gu to Recruit Handmade Shoe Exhibition Participants at Handmade Shoe Gallery until the 28th... Supporting Sales Channels from Exhibition to Purchase

[Asia Economy Reporter Jongil Park] Seongdong-gu (Mayor Jeong Won-oh) is recruiting participating companies for an exhibition of representative handmade shoe brands from Seongsu-dong at the gallery inside ‘Cafe Suda’ on the first floor of the Seongdong Regional Economic Innovation Center.

The Seongdong Regional Economic Innovation Center selects companies twice a year, in the first and second half, to exhibit handmade shoes for six months. In addition to the exhibition, the center promotes the brands by providing introductions and price tags for each shoe to facilitate sales.

The ‘Handmade Shoe Gallery Cafe Suda,’ where the exhibition is held, is a youth job cafe in Seongdong that supports youth employment while offering a gallery to view Seongsu handmade shoes, effectively serving as a unique cafe.

In the first half of this year, a total of six companies participated in the exhibition, including JS Shoes operated by artisan Jeon Tae-su, as well as shoe research studios and Basso run by young and stylish handmade shoe designers.

Cafe manager Na Sun-young said, “Many customers browse the exhibited handmade shoes, try them on on-site, and then contact the exhibiting companies directly to purchase them,” adding, “It has become a popular spot in Seongsu-dong as a unique cafe where visitors can enjoy not only coffee but also view and purchase high-quality Seongsu handmade shoes.”

Applications for participating companies in the second half will be accepted from the 21st to the 28th. Companies operating handmade shoe finished product factories or workshops in the region are eligible. Selected companies can exhibit 10 pairs of handmade shoes in the handmade shoe exhibition gallery for six months until December.

Applicants should refer to the announcement on the website and submit the handmade shoe exhibition gallery application form along with a copy of their business registration certificate either by visiting in person or via email.

Jeong Won-oh, Mayor of Seongdong-gu, said, “This place supports local handmade shoe companies struggling due to the economic downturn caused by COVID-19 by helping them develop sales channels, while serving as an attractive complex space where residents can enjoy various handmade shoe exhibitions along with coffee,” and added, “We hope many companies producing high-quality handmade shoes will participate and make this a more popular landmark.”

This content was produced with the assistance of AI translation services.