Naver Launches 'Shopping Live' Service to Support Small and Medium Businesses
[Asia Economy Reporter Buaeri] Naver announced on the 23rd that it will launch the 'Shopping Live' service on the 30th.
'Shopping Live,' developed by improving the existing live commerce 'Selective Service,' is a service where small and medium-sized merchants introduce products directly through live broadcasts and real-time chat.
Anyone can easily broadcast live with just a smartphone without the need for a separate studio or large equipment, and broadcasts can be conducted in any desired location and manner, whether offline stores, kitchens, or orchards.
The number of sellers and broadcasts using these live commerce features increased by 660% and 790%, respectively, compared to March as of June.
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Song Jaehoon, Naver leader in charge of Shopping Live, said, "As live commerce has become a new online sales channel for small and medium-sized merchants in the untact environment, many sellers hoped to expose related content in various ways," adding, "We will continue to strengthen support going forward."
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