Suncheon City Accelerates Efforts to Utilize UNESCO Biosphere Reserve Brand

Ecological Capital City Brand Boosts Local Economy

[Asia Economy Honam Reporting Headquarters Reporter Lee Hyung-kwon] Suncheon City (Mayor Heo Seok) announced on the 21st that it will promote projects to raise awareness of the UNESCO-designated Biosphere Reserve and utilize its brand value.

Following the establishment of the "Suncheon City Biosphere Reserve Brand Utilization Regulations" in May, the city installed signboards at 15 locations, including major roadsides, tourist sites, and promotional towers, to inform that the entire Suncheon area is a UNESCO-designated Biosphere Reserve.

The Biosphere Reserve is one of the three major areas designated by UNESCO (Biosphere Reserve, World Heritage, Global Geopark), representing a pristine area where the ecosystem is well preserved.

Suncheon City plans to use the Biosphere Reserve brand on agricultural, livestock, and marine products produced locally and their processed goods to establish an eco-friendly and clean image.

Additionally, the city intends to utilize the Suncheon Biosphere Reserve certification and post-management as a high-quality service brand for designated model restaurants and top-rated accommodations.

A Suncheon City official stated, "We will promote the production of promotional videos and the establishment of promotional centers to raise awareness of the Biosphere Reserve." He added, "We will make multifaceted efforts to utilize the Biosphere Reserve brand on local products so that ecosystem conservation becomes a driving force for the regional economy."

This content was produced with the assistance of AI translation services.