K Shopping Collaborates for Mutual Growth with 6 Professional Baseball Cheerleading Teams
[Asia Economy Reporter Cha Min-young] Due to concerns over the spread of the novel coronavirus infection (COVID-19), games have been held without spectators, and the cheering squads of six professional baseball teams, which have not been seen until now, will appear on K Shopping.
K Shopping will launch a new concept talk show entertainment program called "Nol-myeon Mo(mobile)hani" at 12 PM on the 22nd through a live broadcast on its mobile application’s ‘Mobile Live’. Nol-myeon Mohani is an entertainment-type broadcast where cheerleaders from each team take on new jobs and engage with products sold by K Shopping.
In the first broadcast, cheerleaders Kim Han-seul from KT, Lee Joo-hee from NC, Lee Eom-ji from Kiwoom, Lee Su-jin from Samsung, and Lee Ha-yoon from Hanwha will struggle to become home shopping hosts. They will sell different products presented on the spot in front of actual K Shopping interviewers, and the two finalists will appear as guests on K Shopping Mobile Live and participate in live sales broadcasts. They will also challenge various fields such as home training and beauty in the future.
Along with this, a ‘Mobile Quiz Show’ will be held for 20 minutes starting at 10:40 AM before Mobile Live. Each team’s cheering squad leader and cheerleaders will appear to ask quizzes, and all correct respondents will receive reward points per question.
Additionally, the cheering squads can be seen in the promotional SB videos that deliver K Shopping’s monthly benefits, and there are plans to develop and introduce goods and PB products for the six professional baseball teams in the future.
Kim Joo-il, leader of the KT Wiz cheering squad, said, “These days, with our activity areas narrowed due to COVID-19, I am grateful for the opportunity to showcase the talents and skills of the cheering squad through mobile broadcasts and quiz shows with K Shopping.” He added, “You can look forward to the cheering squad’s activities and K Shopping’s unique broadcasts that have never been seen before.”
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Choi Hee-don, head of K Shopping Mobile Live team, stated, “We will provide more cheerful and lively fun to K Shopping customers and quench the thirst of each team’s fans. Moreover, a portion of the sales revenue generated through win-win cooperation with the professional baseball cheering squads will be returned to various groups affected by COVID-19, fulfilling our social responsibility.”
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