Natuuru Vegan Ice Cream Sells Over 70,000 Units in Just Two Months Since Launch

[Asia Economy Reporter Choi Saeng-hye] Lotte Confectionery announced on the 21st that its Natuur Vegan Ice Cream, launched in May, surpassed cumulative sales of 70,000 units in just over two months since its release.

Natuur Vegan Ice Cream is the first vegan-certified ice cream in Korea, using only purely plant-based ingredients and passing the stringent animal DNA tests of the Korea Vegan Certification Institute, making it the first ice cream in the country to receive vegan certification.

Initially, Lotte Confectionery introduced the vegan ice cream to enhance its leading brand image by expanding the range of ice cream choices for domestic vegans. However, within two months of launch, it exceeded the annual sales target of 60,000 units, showing a sales trend far beyond expectations. Lotte Confectionery plans to continue developing various vegan ice cream products in the future.

The secret to the popularity of Natuur Vegan Ice Cream lies in its "taste." Considering that imported vegan ice creams generally face consumer rejection due to taste compared to regular ice cream, Natuur developed the product over more than a year under the motto of "delicious vegan ice cream."

While changing the decades-old standard ingredients and recipes, they had to maintain the taste level of regular ice cream, which required experimenting with thousands of ingredient combinations. Especially as Natuur advocates naturalism and does not use synthetic emulsifiers or stabilizers, developing vegan ice cream was an even more challenging task.

Natuur Vegan Ice Cream uses plant-based ingredients such as coconut milk, cashew nut paste, and natural guar gum instead of milk or eggs to achieve the same texture and taste as regular ice cream.

Natuur Vegan Ice Cream comes in two flavors: the refreshing "Coconut Pineapple" and the savory "Cashew Vanilla." It features a design differentiated from existing Natuur ice creams, and to emphasize the brand’s authenticity in line with its eco-friendly and natural concept, the plastic lid was replaced with paper material.

This content was produced with the assistance of AI translation services.