'Baeknyeon Gage' to Be Included in Hyundai·Kia Car Navigation Systems
Providing Location Information of 405 Baeknyeon Gage Stores Nationwide on Hyundai Kia Navigation
[Asia Economy Reporter Kim Cheol-hyun] The Ministry of SMEs and Startups (Minister Park Young-sun, hereinafter referred to as the Ministry) announced on the 21st that it has linked 'Baeknyeon Gage' information to Hyundai Kia Motors' navigation system.
Baeknyeon Gage is a system in which the Ministry selects small business owners who have been in business for more than 30 years as successful models by evaluating their expertise, uniqueness, and growth potential, and supports them with plaque ceremonies, market development, management consulting, and promotion. Since 2018, a total of 405 companies have been selected. Local businesses such as neighborhood restaurants, beauty salons, photo studios, and tailor shops, which residents have frequented for a long time, have been selected as Baeknyeon Gage, becoming regional attractions visited by tourists nationwide.
With Baeknyeon Gage information installed in Hyundai Kia Motors' navigation system, drivers can now find nearby Baeknyeon Gage locations through keyword searches. Additionally, the navigation map displays the locations and logos of Baeknyeon Gage, which is expected to help with brand expansion and promotion. A Hyundai Kia Motors official stated, "We expect to provide useful information for drivers and promotional opportunities for small business owners," adding, "We will continue to carry out projects that demonstrate the value of mutual growth in various ways."
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A Ministry official said, "By guiding nationwide Baeknyeon Gage during the summer vacation season, Hyundai Kia Motors is expected to help local attractions become national landmarks," and added, "We will continue to discover win-win collaboration cases that can introduce Baeknyeon Gage to the public in various ways."
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