7-Eleven Launches Refreshing Summer Delicacy 'Cold Memil'

[Asia Economy Reporter Cha Min-young] Convenience store seasonal cooked noodles are popular in the hot weather.

According to convenience store 7-Eleven on the 21st, total cooked noodle sales this month increased by 116.0% compared to the previous year. In particular, ‘Bibim Makguksu’ and ‘Yeolmu Bibim Guksu,’ launched to target the summer season demand, ranked first and second in the cooked noodle category sales.

Yeolmu Bibim Guksu is a product that combines chewy noodles with crunchy yeolmu kimchi and a spicy-sweet bibim sauce, while Bibim Makguksu is a product made with chewy buckwheat noodles mixed with a spicy special bibim sauce, sesame oil, and seaweed flakes. Additionally, egg and yubu sushi are included so that customers can enjoy a hearty meal with the makguksu.

7-Eleven analyzed that convenience store cooked noodles have gained popularity mainly among single-person households because they offer various menus with simple cooking methods. In response to this popularity, 7-Eleven has expanded its cooked noodle lineup by additionally launching ‘Cold Memil,’ a summer specialty product.

Cold Memil, offered as a summer limited product, features chewy buckwheat noodles in a broth full of katsuobushi flavor. It includes five toppings: green onion, radish juice, egg, seaweed flakes, and wasabi. A free ice cup is provided so customers can enjoy the cold broth with ice.

Kim Ha-young, the MD in charge of the 7-Eleven Food Team, said, “As the hot weather continues day after day, seasonal cooked noodle products that can be enjoyed cool are gaining popularity. The 7-Eleven summer cooked noodle series is perfect for stimulating the appetite tired from the heat, characterized by being simple yet hearty to enjoy.”

This content was produced with the assistance of AI translation services.