GS Retail Launches Unique Collaboration with Kia Motors

[Asia Economy Reporter Seungjin Lee] GS Retail announced on the 15th that it will collaborate with Kia Motors in a unique partnership themed around GS Retail's meal kit brand Simply Cook and Kia Motors' compact sports utility vehicle (SUV) Seltos.

This collaboration was planned in response to changing travel trends due to the COVID-19 pandemic. As the so-called 'car camping' trend?eating and sleeping in cars?has emerged, the two companies combined their leading products in their respective fields: the meal kit Simply Cook and the SUV Seltos.

As part of the collaboration, the two companies will hold events including giving away 5,000 limited-edition cooler bags specially made featuring the unique designs and colors of Simply Cook and Seltos, and distributing 1,000 best-selling Simply Cook products as prizes.

The limited-edition cooler bag giveaway event will be held through GS Retail's online shopping mall GS Fresh Mall. Customers who purchase three or more Simply Cook products on GS Fresh Mall will receive the cooler bag on a first-come, first-served basis, and the event will automatically end once the prepared quantity is exhausted.

The event distributing Simply Cook's best products as prizes will be held through Kia Motors' official website until the 26th of this month.

Jang Hyo-jung, Simply Cook's marketing manager, said, “GS Retail is always focused on boldly challenging various collaborations to find diverse possibilities and momentum,” adding, “Starting with this collaboration with Kia Motors, we will continue to expand collaborations across various fields.”

This content was produced with the assistance of AI translation services.