GS25 Launches Alcohol Smart Order System 'Wine25Plus'

Nationwide GS25 Stores Offer Pickup 3 Days After Designated Date
Over 3,000 Stores in Seoul Provide Same-Day Pickup
Offering Over 250 Types of Alcohol Beyond Convenience Store Selection Limits
Launch Event Includes Lowest Price Wine Buyback Sale

On the 13th, a model at GS25 is posing while holding a Wine25 Plus service product.

[Asia Economy Reporter Lim Hye-seon] GS Retail's convenience store GS25 launched the liquor smart order system 'Wine25Plus' on the 13th. Wine25Plus is an online liquor order and payment system that allows customers to order and pay for liquor through GS Retail's integrated mobile application The Pop (formerly the 'My Fridge' app) and pick it up at their desired GS25 store.

Customers who have completed adult verification through The Pop app can pay for liquor on the app, select the GS25 store where they wish to pick up their order, and complete the purchase by visiting the store. When the recipient picks up the liquor at the store, an additional ID verification is conducted. Available liquors include about 250 types such as wine, whiskey, vodka, and other liqueurs. GS25 believes this smart order system, enabled by regulatory innovation, will overcome the product assortment limitations caused by the spatial constraints of offline convenience store locations.

Liquor pickup varies by region between same-day delivery and designated-day delivery systems. At over 3,000 GS25 stores in Seoul, orders placed before 11 a.m. can be picked up after 6 p.m. on the same day with same-day delivery service, as well as designated-day delivery. At GS25 stores nationwide outside Seoul, the designated-day delivery system operates, allowing pickup three days after the payment date. Service will be launched later in Jeju and some island regions.

To commemorate the launch of Wine25Plus, GS25 is running a bold promotion offering discounts of up to 80% off the regular price until the end of this month and implementing a lowest price guarantee. If liquor purchased through Wine25Plus is more expensive than the lowest price (based on the top three large discount stores by sales), customers who bought the product will receive an online gift certificate worth 5,000 KRW.

Until the end of August, a Wine25Plus opening VIP selection event will also be held. Customers who purchase 25 or more bottles of liquor through Wine25Plus during the event period will be selected as Wine25Plus VIPs. VIP customers will be given priority purchase opportunities for rare wines and will be invited first to liquor tasting events, festivals, and other events hosted by GS Retail.

This content was produced with the assistance of AI translation services.