Lotte Construction Wins Comprehensive Grand Prize in Apartment Category at 'Korea Service Awards' for 19 Consecutive Years

Ha Seok-ju, CEO of Lotte Construction (left), is taking a commemorative photo after receiving the Grand Prize in the Apartment Category at the 2020 Korea Service Awards ceremony.

[Asia Economy Reporter Donghyun Choi] Lotte Construction announced on the 6th that it has won the Grand Prize in the apartment category for 19 consecutive years at the '2020 Korea Service Awards.'

The Korea Service Awards, hosted by the Korea Standards Association (KSA), aim to improve the quality of domestic service industries by recognizing companies that have established customer-centered service quality management systems and demonstrate outstanding service performance and standards across their management.

Lotte Construction, which won the Grand Prize in the apartment category this time, completed the Lotte World Tower, the tallest building in Korea, and leads both domestic and overseas markets based on business planning and technological competitiveness in various fields such as civil engineering, power generation, and chemical plants.

In particular, Lotte Construction opened the era of branded apartments by launching 'Lotte Castle' in 1999, the first in the domestic housing industry, and has led Korea's high-quality residential culture with the premium brand Lotte Castle. In 2016, it significantly changed the Lotte Castle brand logo and design to introduce a young and modern Lotte Castle, and last year, it enhanced brand value by launching 'Lotte Castle 3.0,' which newly reflects customers' lifestyles and trends.

In 2019, Lotte Construction launched the high-end residential brand LE-EL, striving to realize the highest quality residential spaces. Complexes applying LE-EL plan to present uniquely specialized designs to provide differentiated value.

A representative of Lotte Construction stated, “With the mindset of building a home for our own family, we continuously deliberate and make extraordinary efforts in site selection, product development, quality, and service,” adding, “We will once again return to our original intention and strive to ensure that Lotte Castle always secures its position as the number one brand in customers' hearts.”

This content was produced with the assistance of AI translation services.