KB Financial Introduces 'Customer Proposal' System to Lead Customer-Centered Financial Services

Anyone Can Participate, Propose Any Topic Anytime
50,000 KB Pointree Points Awarded to Outstanding Proposers
Suggestions Reflected in Actual Business Activities Including Product and Service Improvements

[Asia Economy Reporter Kangwook Cho] KB Financial Group announced on the 6th that it has introduced a 'Customer Proposal' system, a process to further expand customer-centric management and practically reflect customers' voices in company operations.

The newly introduced 'Customer Proposal' system goes beyond the previous method of receiving customer inconveniences and providing corresponding feedback, allowing customers to freely propose any topic.

KB Financial Group's 'Customer Proposal' system is open to anyone who has experience using KB Kookmin Bank, KB Securities, KB Insurance, KB Kookmin Card, KB Capital, KB Life Insurance, KB Savings Bank, and others. Customers can propose various topics such as product, service, system improvements, and new business ideas. They can submit their opinions anytime, 24 hours a day, 365 days a year, by accessing the 'Customer Proposal' menu on each company's website (PC) or mobile app.

Customers who submit outstanding proposals will receive 50,000 KB Pointree points (1 point equals 1 KRW). KB Pointree is available through Liiv Mate, KB Financial Group's integrated membership platform. Accumulated Pointree points can be used to pay KB Kookmin Card bills, deduct KB Insurance automobile insurance premiums, or be used like cash for account transfers and ATM withdrawals within KB Financial Group affiliates.

Valuable opinions received through 'Customer Proposal' will be thoroughly analyzed and reviewed by each company and reflected in actual management activities such as product and service improvements. KB Financial expects this to be an important foundation for financial service innovation from the customer's perspective.

A KB Financial official said, "The newly revamped 'Customer Proposal' system, unlike past one-time events, embodies our commitment to continuously listen to diverse customer voices and practically reflect them in KB Financial Group." He added, "We will always listen to customers, think from their perspective, and strive to be KB Financial that innovates customer-centric financial services."

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