Shinhan Life announced on the 6th that it has established a Customer Strategy Group applying the 'Agile' method to proactively integrate the organizations and cultures of Shinhan Life and Orange Life.

Shinhan Life announced on the 6th that it has established a Customer Strategy Group applying the 'Agile' method to proactively integrate the organizations and cultures of Shinhan Life and Orange Life.

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[Asia Economy Reporter Oh Hyung-gil] Shinhan Life Insurance announced on the 6th that it has established a Customer Strategy Group applying the 'Agile method' to proactively integrate the organization and culture with Orange Life.


The Customer Strategy Group eliminates boundaries between departments and forms small teams as needed to carry out tasks. The Agile organization of Orange Life was introduced to create an agile integrated insurance company.


In addition, existing departments were renamed as 'Chapters' and reorganized into the DB Product Development Squad, Youth Customer Squad, and Digital Insurance Squad. A squad refers to an organization where members autonomously and swiftly perform tasks to achieve common goals.


Since the 1st, Shinhan Life Insurance has implemented organizational restructuring and regular personnel appointments, and conducted squad training and workshops.


For horizontal communication, an 'Agile Zone' was created by removing existing partitions and significantly improving the office environment. Within squads, members will use English names for addressing each other to eliminate formality. Shin Dae-gyu, President of Shinhan Life Insurance, also visited the Agile Zone to deliver a message about the new changes and expectations.



A Shinhan Life Insurance official said, "This is a preliminary step to fully commence the chemical integration work with Orange Life," adding, "Starting with the establishment of squads, we plan to continuously expand the Agile organization in the future."


This content was produced with the assistance of AI translation services.

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