Auction Byeolmi's 'Taste' Wins... Driving Double Growth in Fresh Food

[Asia Economy Reporter Lim Hye-seon] Auction, an online shopping mall operated by eBay Korea, announced on the 5th that its 'Auction Byeolmi,' launched last March, showcased over 170 products during a total of eight events in the first half of the year, achieving sales of 2.8 billion KRW solely from 'Byeolmi Deals.' 'Auction Byeolmi' is an event that selects and offers special discounts only on products that have received an average rating of 4 or higher out of 5 stars in the 'Auction Purchase Satisfaction Evaluation,' which is rated directly by customers. Reflecting the online shopping environment where customers cannot see or touch products directly, the idea of recommending only highly satisfying products resonated well with customer demands.

In particular, during the period when the ‘Auction Byeolmi’ promotion was held, sales of related fresh food products increased, driving fresh food sales in the first half of the year. From March 16 to March 22, when the 'Auction Byeolmi Clam Edition' was held, sales of shellfish on Auction grew by 96%, nearly double compared to the same period last year. From March 2 to March 8, when the orange edition was introduced, orange sales increased by 93%. Additionally, during the promotion period, the average sales growth rate of the featured fresh food products reached 48%, drawing a positive response.

In response to this enthusiasm, the first ‘Auction Byeolmi’ event of the second half, running until the 12th, will feature cool and sweet representative summer fruits with even stronger benefits. All members will receive a ‘15% discount coupon’ that can be used for purchases over 7,000 KRW, offering up to 10,000 KRW off, and Smile Club members will receive an additional ‘20% discount coupon.’ Overlapping discount coupons of 5% for general members and 7% for Smile Club members are also available. Customers who are purchasing fresh food on Auction for the first time or have no purchase history in the past year will receive an additional ‘30% discount coupon’ worth up to 7,000 KRW.

As a representative product, ‘Peach with Fuzz 3.8kg’ is sold at a final discounted price of 11,910 KRW for general members. Smile Club members can purchase it at a final discounted price of 10,870 KRW with an additional 700g club bonus. The ‘Nonsan House Watermelon 7~8kg’ is available with bubble wrap packaging at a final discounted price of 12,390 KRW for general members. Club members can get an additional 1kg bonus and purchase it at a final discounted price of 11,310 KRW.

Alongside the ‘Motnani Deal,’ a ‘New Variety Deal’ has also been introduced. Through the Motnani Deal held on Mondays, Tuesdays, and Wednesdays, the ‘Gyeongbuk Fresh Plum 2kg,’ small but rich in flavor, is sold. From Thursday to Sunday, the New Variety Deal features ‘Cantaloupe Melon (3 pieces).’ For more details, search for ‘Auction Byeolmi’ on Auction.

This content was produced with the assistance of AI translation services.