LG Electronics Displays 'Graduation Photo' on Manhattan Billboard... Temporary Suspension of Commercial Advertising

Thank You Messages for Those Dedicated to Overcoming COVID-19 Continue, Now Cheering on Graduates

LG Electronics has been holding an event since the 30th of last month (local time) to offer a unique memory to graduates who could not enjoy their graduation ceremonies due to the COVID-19 pandemic. The company is displaying photos of 375 graduates 48 times a day on the LG Electronics billboard in New York Times Square, congratulating all the graduates graduating from schools this year.

[Photo by LG Electronics]

[Asia Economy Reporter Ki-min Lee] LG Electronics is holding a surprise event in Manhattan, New York, for graduates who cannot attend their graduation ceremonies due to the spread of the novel coronavirus (COVID-19).

Since the 30th of last month (local time), LG Electronics has been displaying photos of 375 graduates graduating this year on the LG Electronics organic light-emitting diode (OLED) billboard in Times Square, New York.

LG Electronics explained that, with the intention of sincerely congratulating the graduates, they decided to show only their graduation photos this week and temporarily suspend commercial advertisements.

The graduation photos submitted by graduates wishing to participate in the event are shown on the screen 48 times a day, each for 5 to 6 seconds. Additionally, Saturdays and Sundays are included in the event period so that graduates or their parents can come to Times Square on weekends and take pictures of the billboard.

After the event ends, LG Electronics plans to print the graduation photos displayed on the billboard and deliver them to all participating graduates.

An LG Electronics official said, “Although it is difficult to have graduation ceremonies with family, teachers, and friends, we prepared this event to provide graduates with a unique memory.”

Earlier, at the beginning of last month, LG Electronics displayed a ‘Thank You’ message created directly by employees of its U.S. subsidiary on the same billboard to express gratitude to many people dedicated to overcoming COVID-19.

This content was produced with the assistance of AI translation services.