Shinsegae Department Store Holds Top Efficiency Home Appliances Exhibition

Shinsegae Department Store Yeongdeungpo Branch Electronics Specialty Store.

[Asia Economy Reporter Seungjin Lee] Shinsegae Department Store proposes a smart way to survive the unprecedented heatwave this summer.

Shinsegae Department Store announced on the 2nd that it will hold the 'Top Efficiency Home Appliances Exhibition' at all its stores until the 9th.

Until now, it was difficult to find energy efficiency grade 1 products in department store home appliance stores, which mainly focused on premium products. However, with the forecast of an unprecedented heatwave, the number of consumers seeking home appliances with high energy efficiency grades has increased, leading to an expansion of related products.

In fact, since the implementation of the Top Efficiency Home Appliance Rebate Policy, which refunds 10% of the purchase cost when buying high-efficiency home appliances (energy grade 1), the number of customers visiting department store home appliance stores increased by 23% from March to June 30 compared to the previous year.

Accordingly, Shinsegae Department Store offers an additional 10% discount exclusively to customers who purchase Samsung Electronics air conditioner promotional models during the event period. When purchasing two or more items, customers can receive discounts up to 500,000 KRW. Winia's top-tier air conditioners, the Collection Air Conditioner and Dulle Baram, are available at special prices of 2,690,000 KRW and 2,140,000 KRW, respectively.

In addition to home appliances, a discount event on cooling material blankets is also being held. Summer blankets made of cooling materials can be found at up to 40% discounted prices at the brand main stores in all Shinsegae Department Store locations. Representative products include Allergeman cooling pads (single), Merci rayon blankets, and Vasena summer quilted blankets.

Seo Jeong-hoon, head of the home appliance team at Shinsegae Department Store, said, “With the unprecedented heatwave forecasted, the demand for economical summer shopping is steadily increasing. We will strive to create a comfortable and safe store environment so that customers visiting the department store can shop smartly and with peace of mind.”

This content was produced with the assistance of AI translation services.