CU Launches 'In-flight Meal Lunchbox Series' for Virtual Travelers

[Asia Economy Reporter Seungjin Lee] CU is launching a ‘In-flight Meal Lunchbox Series 3 Types’ themed around airline in-flight meals on the 30th.

As overseas travel has become difficult due to the novel coronavirus disease (COVID-19), this product targets homebodies and virtual travelers spending their summer vacation at home by offering in-flight meals to enjoy at home.

Just as airlines prepare various in-flight meals for customers who avoid certain foods due to religious or personal beliefs, these products are broadly composed of pork, chicken, and beef so customers can choose menus according to their tastes and preferences.

The product names also include the English word ‘Please,’ which means a polite request, to evoke the feeling of ordering an in-flight meal from a flight attendant on an actual plane, naming them Fork Please, Chicken Please, and Beef Please. The prices are 4,300 won for Fork Please and Chicken Please, and 4,000 won for Beef Please.

The Fork Please lunchbox contains vegetable fried rice along with pork chop steak, tornado sausage, wedge potatoes, and stir-fried vegetables, while the Chicken Please lunchbox is filled with vegetable fried rice, teriyaki chicken, stir-fried vegetables, broccoli, and grilled omelet.

The Beef Please pasta is a Western-style dish topped generously with beef bulgogi, cherry tomatoes, various vegetables, and mozzarella cheese on penne pasta with tomato sauce.

Additionally, to convey the unique sentiment of in-flight meals served together in a foil container, CU’s in-flight meal lunchboxes use aluminum containers instead of the usual plastic containers.

To commemorate the launch of the in-flight meal lunchbox series, CU is holding a 100% winning event for Merge Point coupons until the 31st. Scratching the coupon included with the lunchbox allows customers to receive a random amount of Merge Points ranging from a minimum of 1,000 won to a maximum of 10,000 won.

Merge Point is a point payment service in the form of a mobile gift certificate that can be used like cash at about 20,000 Merge Point locations nationwide, including CU, cafes, bakeries, and restaurants.

Kim Junhwi, MD of the Convenience Food Team at BGF Retail, said, "We planned the in-flight meal lunchbox to somewhat ease the disappointment of customers who cannot travel abroad due to the global COVID-19 pandemic this year," adding, "We will continue to introduce more fun and innovative products so that customers can refresh their tired daily lives at CU amid the prolonged life quarantine guidelines."

This content was produced with the assistance of AI translation services.