‘Cheer Up Korea’ Support Message Illuminated on Lotte World Tower
As Part of the 'Daehanminguk Donghaeng Sale' Campaign... Conveying a Message of Economic Support
'Korea Together Sale' media art illuminated on the exterior wall of Lotte World Tower. Photo by Ministry of SMEs and Startups
View original image[Asia Economy Reporter Kim Heeyoon] The Ministry of SMEs and Startups announced on the 28th that, in collaboration with Lotte Engineering & Construction, it will light up messages supporting the overcoming of the novel coronavirus disease (COVID-19) and the South Korean economy on the outer wall of Lotte World Tower.
The media art being introduced this time was prepared as part of the "Korea Together Sale" campaign. The Korea Together Sale is a large-scale discount event where large, medium, and small enterprises and small business owners come together to overcome COVID-19 and revitalize the domestic economy.
The media art will be displayed on the outer wall of Lotte World Tower every day from 8 PM to 10 PM during the Korea Together Sale period (June 26 to July 12).
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An official from the Ministry of SMEs and Startups said, "We created this to convey a message of hope by expressing the meaning of tomorrow created by a small flutter (consumption) through the colors of the Korean Taegeuk and butterfly patterns."
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