Hyundai Department Store Sinchon Branch Opens 'Sanago 3D Pen Popup Store'

[Asia Economy Reporter Cha Min-young] Hyundai Department Store Sinchon Branch announced on the 28th that it will showcase the 'Sanago 3D Pen Pop-up Store' on the B2 floor of U-PLEX until the 9th of next month.

This Sanago 3D Pen Pop-up Store is a collaboration with 'Sanago,' Korea's first 3D pen artist. Sanago is a popular influencer with 2.5 million YouTube subscribers, known for videos creating artworks using a 3D pen. A 3D pen is a craft tool that uses the property of plastic filament melted by heat solidifying the moment it comes out of the pen.

The store sells various products directly designed by Sanago. Representative products include the '3D Pen (59,000 KRW)', 'T-shirt (19,000 KRW)', and 'Eco Bag (10,000 KRW)'. Additionally, eight works such as 'Wall Repair,' which has garnered over 50 million views on YouTube, as well as 'Figure,' 'Dragon Sword,' and 'Gat' are exhibited.

Furthermore, a 3D pen experience event is held for customers visiting the store, and customers who upload the exhibited works and others to their personal social network service (SNS) accounts will receive a free drink voucher redeemable at Cafe H in the Sinchon branch.

A Hyundai Department Store Sinchon Branch official said, "We opened this pop-up store to present differentiated content to young customers in their 20s and 30s," adding, "Sanago's works, which have recently gained great popularity on SNS channels such as YouTube with unique stories and themes, can be seen in an offline store."

This content was produced with the assistance of AI translation services.