11st Joins 'Cheongnyeon Mall' Gathering Traditional Market Merchants

Sales Support Including 40% Reduction in Commission Fees

[Asia Economy Reporter Minyoung Cha] It is now possible to purchase unique products from young merchants in traditional markets on 11st.

On the 26th, 11st announced that, in collaboration with the Ministry of SMEs and Startups and the Small Enterprise and Market Service, it will be the first e-commerce platform to host stores from traditional market 'Cheongnyeon Malls' to help boost sales.

Cheongnyeon Mall is a project aimed at revitalizing traditional markets by placing young entrepreneurs in vacant spaces within traditional markets. There are 489 Cheongnyeon Malls across 35 markets nationwide. Currently, about 50 stores are registered as sellers on 11st and have started online sales, with plans to have around 100 stores join by the end of July.

To help young merchants who are new to online sales start stably, 11st offers approximately a 40% discount on sales commissions for the first month, supports product registration and detailed page creation, provides online seller zone education for effective sales, and supplies packaging materials and other benefits.

Additionally, to promote the distinctive and creative 'Cheongnyeon Mall' products to customers, a 'Donghaeng Sale Traditional Market Cheongnyeon Mall Special Exhibition' will be held until the 25th of next month. Dessert sets (6 pieces) such as dacquoise, ang butter, and strawberry sando from 'Jamae Bakery' in Wonju Miro Art Central Market are priced at 11,000 KRW; cookie and cream glutinous rice cakes (8 pieces) from 'I Am Tteok' in Changwon Myeongseo Market are 9,600 KRW; bite-sized fried snacks (45g) from 'Neurin Meokgeori by Bugak Maeul' in Gwangju 1913 Songjeong Station Market are 3,600 KRW; and trendy dried seafood and snack assortments from 'Snack Queen' in Suwon Yeongdong Market are offered at 3,900 KRW.

Other products from various stores such as 'Rice & Me' in Mungyeong Central Market, 'Yudeung Bread' in Jinju Central Underground Shopping Center, 'Olle' in Jeju Jungang-ro Shopping District, 'Donghun Jeotgal Village' in Ganggyeong Daeheung Traditional Market, 'Jinjin Wood Workshop' in Sinpyeong-ri Market, and 'Ssuk's Choco Pie' in Yeosu Kkumtteurak can also be found.

Customers can purchase even more affordably by obtaining a 20% discount coupon (up to 10,000 KRW) applicable to Cheongnyeon Mall products. A 3,000 KRW shipping discount coupon is also provided, with a 5,000 KRW discount available for the Jeju region.

Park Junyoung, Head of Strategy Business Group at 11st, said, “Young merchants who have established their foundation and grown within traditional markets can now expand their foothold online as 11st, the Ministry of SMEs and Startups, and the Small Enterprise and Market Service join hands. This initiative continues the value of win-win cooperation that 11st consistently pursues through regional economic revitalization, providing customers with an opportunity to conveniently purchase excellent products from traditional markets.”

This content was produced with the assistance of AI translation services.